Client : PLUGPLAY™
Role : Creative Direction, Design Direction, Execution

Goal :
The project goal is to provide PLUGPLAY™ with a much needed update so that it can thrive in an ever-changing and competitive cannabis industry.

Challenges :
The challenge with this project is to take the existing brand assets and give it new life with a complete revamp while staying true to its original DNA. This included a website redesign, creating new style guides, refreshing packaging designs, curating brand imagery, and social media management.

Because of the limitations of promoting cannabis related products online, thinking of creative ways to ‘fly under the radar’ was key.

Design Solution :
After getting some more insight about the PLUGPLAY™ audience as well as cannabis laws and regulations, a gamer aesthetic sounds to be most fitting in fulfilling the brand’s goals.