Client : 360 CLINIC
Role : Creative Direction

Goal :
The goal with this project is to help create a solid foundation to existing brand elements through a set of guidelines that coincide across all verticals and at the same time creating new content that complements those set guidelines.

Challenges :
Because so much has been done before I took on this project, I had to work with what was already created and enhance the brand’s image without straying too far away from its original design. A big part of this process was to understand the brand’s vision and then produce visuals that align with the vision.

Design Solution :
To keep things on-brand and consistent, a brand guideline is necessary to set specific rules for the overall look and feel of the brand. The brand guideline acts as a fundamental foundation for future designers to use as reference when developing concepts and designs tying everything together in a cohesive manner.