Client : FUROVO®
Role : Creative Direction, Product Development

Goal : To create a brand and launch a series of innovative products.

Challenges : The biggest challenge with this project is to introduce a new brand in an already saturated pet supply market. In order to stand out from this crowded space, unique products paired with strong branding that speaks to the target audience is a must.

Design Solution : In this day and age, young adults are having children much later than previous generations and treating their pets as if they were real children. To capture this niche market, the branding will need to appeal to a younger demographic as they have the spending power to spoil their fur babies.